Case 4

Please read the case “If at First, You Don’t Succeed, Try and Try Again? Negotiating Skeptical  Customers and Bridging Cultural Differences as a Sales Rep” and answer questions 1, 2, 5 & 7 at the end of the case.Source:  Kniazeva, E., (2021). If at first you don’t succeed, try and try again?  negotiating skeptical customers and bridging cultural differences as a  sales rep. In SAGE Business Cases. SAGE Publications, Ltd., answers should be written in a professional document double spaced using Times New Roman 12 pt font and include a cover page

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