Throughout the course, you have debated and discussed the subject of negotiations, and you have also assisted a fellow student on a conflict resolution project. In Week 3, you were specifically asked to find something you can negotiate, and take notes on the negotiation. Hopefully, by this week you have not only identified the subject of your negotiation but have gathered pertinent information to assist you in the negotiation process.  As you recall, some suggested negotiation topics were:

1. Trying to buy a car (you don’t have to do the deal). 2. Trying to get a better deal on your cell phone, internet, or cable TV package. 3. Trying to negotiate a raise from your employer, especially when the employee does not have adequate resources to provide a raise. 4. Trying to purchase a new piece of jewelry from a jewelry store, one not known to negotiate its prices.5. Any negotiation you really are experiencing during the term (i.e. promotion, new job terms, etc.).

Before doing the negotiation, you needed to do these things, and take written notes for each item.

1. Define the negotiation you planned. Who is your competitor? Who has the “upper hand” in this deal and why? 2. Describe your goal of the negotiation. 3. Define your BATNA of the negotiation. 4. Review the 10 Best Practices of Negotiations in Chapter 12. Select at least three best practices that you plan to use in this negotiation.

Do the negotiation, and describe:

1. Who made the first offer?
2. How was it communicated?
3. What was the response?
4. Was there a counteroffer? Describe all counteroffers.
5. Did you communicate your BATNA to your opponent? Why or why not? Did this seem to work?
6. Did your opponent communicate his or her BATNA to you? Why or why not? Did this seem to help the negotiation?
7. Which of the 10 Best Practices of Negotiations in Chapter 12 did you actually use? Was this different from your plan? If so, what happened that caused you to change?
8. What was the final result of your negotiation?
9. What did you learn from this about negotiating?

Use at least three resources/references. Write your notes up into a report about the negotiation, which includes all of the information requested.

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Find an example of marketing research in a newspaper article or trade journal, such as The Wall Street Journal, Advertising Age, Marketing News, Business Week, or Forbes. You might look, for example, for statistics from a survey reporting on the quantity of certain actions or one that reports findings from a qualitative study on how people feel about an issue or subject. As an example, there is a great deal of current research on the ways in which social media are used. In this study, if you were to take a quantitative approach, you might examine how many businesses use Pinterest or another social media site to market consumer goods. In a qualitative approach, you might examine how CEOs think about the future of Pinterest as a marketing tool.

• Describe the context for the research and identify the research problem.
• Discuss the research method that was used to gather data for the problem.
• Evaluate whether the choice of research method was appropriate and ethical, and share why you think it was or was not the correct method.
• Provide two additional sources to back up your evaluation.
• Cite the source, the URL of the newspaper article or trade journal article, where you located the marketing research.

Pew Research conducts useful market research nearly continuously.  Here’s a recent study that describes how consumers in the US consider news and news sources:  http://www.journalism.org/2016/07/07/the-modern-news-consumer/

no words limited

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Select one specific genre book, specific magazine, or specific news source that you read with at least some regularity (book cover, a current description of the book genre and an older description, a magazine/newspaper article or cover/front of a newspaper/magazine, the main website of a news outlet or magazine), and locate two of the examples it with one being current and other being 10 or more years old. For example, one current front page of a newspaper, and a front page of the same newspaper from 10 or more years ago.

Write a journal of 2 or more full double-spaced pages with 1 inch margins and 12 point font, using paragraphs for each response, responding to the following:

1. Share links to the current example and the older example (if not clear share date or year each example).
2. Think about the evolution of books, news, and magazines. Then describe two differences between the current example of the older example which connects what you read in the chapters.
3. Explain one or two ways in which you think the current example is reflective of current technologies.
4. Describe one or two  ways in which you think the two examples reflect similar or changing societal values.For this essay, you will explore both internal and external customer service and consider ways to provide excellent service to customers within an organization and outside the organization. Your essay should address the following questions:Explain your definition of internal customer service. How do you personally provide excellent internal customer service to your colleagues?
   Explain your definition of external customer service. What is an example of an organization that you feel provides excellent external customer service? Describe this organization and how it provides excellent customer service.
   How has social media and the Internet changed customer service? What suggestions can you give to an organization that is struggling with online customer service?
   Your complete essay must be at least two pages in length. Outside sources are not a requirement for this essay.

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Victoria’s Secret has decided to make a concerted effort to raise money for Breast Cancer research. As part of this effort, they have decided to put together an event that connects their brand with the consumer and with the cause in a “unique and compelling” way. Given the success of the annual fashion show that is televised on CBS, Victoria’s Secret has decided to take the show on the road. Starting this year, Victoria’s Secret is putting together a music festival that will feature a number of popular bands, several fashion shows, including all the Victoria’s Secret models, and other attractions that lend themselves to a traveling festival of this sort. At its heart, however, the company wants the event to help raise awareness for their cause as well as the money that they believe will help find the cure.

Promotional Effort:

Discuss the various sales promotion efforts that will bring people to the event. Victoria’s Secret is taking care of the advertising on the large scale, so your task is to determine how best to support that advertising through the use of point-of-purchase advertising, sales promotion techniques, social networking opportunities, and support media. Keep in mind that you will want these efforts to fit with the overall theme of the event as well as with the Victoria’s Secret brand and other brands that have been selected as sponsors. You may also want to discuss direct marketing and personal selling efforts that are designed to bring larger groups into the event or even corporate groups.

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This week, your discussion is about the elements that hold a speech together, as well as how counterarguments play a role in each presentation that you present. No matter what the specific content of the speech, and no matter how the context in which you speak constrains how you express your ideas, you need to be able to catch your audience’s attention when you begin the speech, you need to hold that attention during the speech as you lead your audience through the steps of your reasoning, and you need to move your audience toward the conclusions you’re asking them to draw just before you disengage with them and end the speech.

For this discussion, find good speech online and watch it, preferably more than once. The speech may be delivered by a professional speaker or a novice, but it must be delivered to a live audience, and it must not have been edited–in short, it must be an actual speech, rather than a produced video.  You may want to find a site like Americanrhetoric.com or TED.com for good examples.

1. In your initial post:

• Provide a link to the speech and a citation for it.
• Discuss the strategies the speaker used to begin and end the speech. Use the concepts from your readings to describe what the speaker did with his or her time and words. Cite every outside source you use, including your readings.
• Identify the main points of the speech and explain how you recognized them.  How did the speaker show the relationship between one point and the next as he or she moved between them?
• Identify three legitimate counterarguments, critiques, or questions that an audience might pose in opposition to the speech that you watched. Briefly explain how the speaker might respond to each counterargument.

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