Write an 8–10-page report on employee motivation,  including a recommendation for an employee reward system that will meet  the needs of the variety of cultural groups you manage based on the  following motivation factors:

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Culture plays a major role in the motivation of  employees. Consider that though you have a mix of ethnicities on your  team, you also need to be aware of cultural differences including  gender, generation, and other categories of human differences.

Write an 8–10-page report on employee motivation,  including a recommendation for an employee reward system that will meet  the needs of the variety of cultural groups you manage based on the  following motivation factors:

  1. Job security
  2. Professional development
  3. Job performance
  4. Goal setting
  5. Employee recognition
  6. Compensation

Discuss employee motivation as it relates to culture,  and consider how you might develop a reward system that recognizes  diversity and is equitable and legally sound. Support your  recommendations with scholarly references.

Write an 8–10-page report in Word format. Apply APA  standards to citation of sources.

Assignment 2 Grading Criteria   Maximum Points

Wrote  a report that included a recommendation for an employee reward system  that will meet the management needs of the variety of cultural groups  based on the factors listed.  80  points

Evaluated  employee motivation as it relates to culture and described ways to  develop a reward system that recognizes diversity and is equitable and  legally sound. 80    points

Wrote  in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources;  displayed accurate spelling, grammar, and punctuation.  40    points

Total:  200

8 to 10 pages not including title and reference page

NO PLAGIARISM

In-text citations are a must

Reference Page

Original work

APA format

double spaced

Minimal quotes

 
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Provide specific ways in which you, as a leader, will support your team to help them avoid getting burned out.

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I need them in question/ answer format.

Each part has to be at least 500 words.

Sandberg examines in Chapter 9 of Lean In the “myth of doing it all” and focuses on the guilt or anxiety that mothers who work outside the home often feel about their choices. This drive to try to do it all can cause burnout not only for women, but also men. In this discussion, you will contemplate ways to help yourself and your team to avoid burnout. This will increase productivity and job satisfaction, and will make you a better leader and your team more effective. As Sandberg argues, the “best way to make room for both life and career is to make choices deliberately—to set limits and stick to them.”

Respond to the following:

  • Provide specific ways in which you, as a leader, will support your team to help them avoid getting burned out. For example, share what kind of team environment you will create and what workplace policies you will champion.
  • Now that you have considered how to prevent your employees from getting burned out, how will you ensure that you do not get burned out yourself? What policies will you take advantage of yourself?

M5D2: Discrimination in the Workplace Part 2

In 2011, New York University (NYU) reached a $210,000 settlement in a case filed by a mailroom employee from Ghana alleging racial and national origin harassment. According to the Equal Employment Opportunity Commission (EEOC) report, the mailroom supervisor in NYU’s library regularly addressed this employee with slurs such as “monkey” and “gorilla” and insults such as “go back to your cage” and “do you want a banana?” The supervisor also called the employee’s accented English “gibberish” and expressed hostility to African immigrants. Although the employee made several formal complaints, NYU took months to investigate and then took virtually no corrective action, even after being alerted that the supervisor had retaliated against the employee for filing complaints.

Although NYU is a private university, this lawsuit could have come out of any number of public institutions. Reflect on the ethical, legal, and leadership aspects involved in this case.

Respond to the following:

  • Share your overall reaction to this case.
  • From ethical and legal standpoints, how should University leadership have handled this situation?
  • What does “effective leadership” require in dealing with this type of situation?
 
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Prioritize the top three (3) benefits that an HRIS will offer the business, and explain your position. Next, examine the effect of automation on creating a more efficient process for the HR function chosen in Phase I.

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Assignment 2: Phase II – Selecting an HRIS Application

Due Week 5 and worth 220 points

Now that you assessed the business, identified some of the inefficient HR related processes plaguing Gladwell Grocery Stores, and pinpointed a few possible solutions, it is time to choose an HRIS application that will suit the business. In this assignment, you will consider the HR function you chose in Phase I, and recommend the type of HRIS that you believe would be the most efficient for addressing this function.

To prepare for this assignment, review the Gladwell Grocery Stores case scenario, and then research potential HRIS types and HRIS vendors that may suit the needs for Mr. Bell and Gladwell Grocery Stores.

Write a three to four (3-4) page paper in which you:

HRIS Needs Assessment

  1. Prioritize the top three (3) benefits that an HRIS will offer the business, and explain your position. Next, examine the effect of automation on creating a more efficient process for the HR function chosen in Phase I.

Choose HRIS Type

  1. Based on your research, select the type of HRIS that you plan to implement for your client. Analyze two (2) of the system’s offerings that you believe would be best suited to addressing your client’s needs. Then, assess two (2) ways that the selected HRIS can improve efficiency for the HR function you chose in Phase I. Defend your decisions with theory and findings from past readings and class activities.

Choose HRIS Vendor

  1. Now that you know the type of HRIS you will be implementing, it is time to choose an HRIS vendor. Compare and contrast two (2) vendors, including a description of the cost, capabilities, and HR functions that the HRIS caters to. Based on your comparison, choose the HRIS vendor that you will recommend to your client, and explain the main reason why you decided to choose this vendor over the others.
  2. Use at least (3) quality academic resources in this assignment. Note: Wikipedia and similar Websites do not qualify as academic resources.
  1. Format your assignment according to the following formatting requirements:
  1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  2. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.
  3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Create an HRIS needs analysis and evaluate the acquisition process.
  • Use technology and information resources to research issues in human resource information systems.
  • Write clearly and concisely about human resource information systems using proper writing mechanics.

Click here to view grading rubric.

 
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• write to an identified audience o If your white paper is an advocacy white paper, it might have a very general audience. For example, a white paper arguing against the Common Core Standards in schools would be an advocacy white paper to a very general audience – parents, teachers, administrators, and others.

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Your last writing assignment will be a white paper.

In preparing for this assignment, you will want to review the Purdue OWL video, “White Papers: An Introduction to the Genre and Its Expectations.”

You may take any of the following approaches:

• a white paper to an internal audience

• a white paper to an external audience

• a company white paper to potential customers. This is an example of a white paper to an external audience, but it features different rhetorical considerations than the typical white paper written to an external audience does.

All three options are discussed in the video mentioned above.

Strategies to Consider for this Assignment:

Make sure that you follow these guideline:

• have a focused topic

• write to an identified audience o If your white paper is an advocacy white paper, it might have a very general audience. For example, a white paper arguing against the Common Core Standards in schools would be an advocacy white paper to a very general audience – parents, teachers, administrators, and others.

• integrate thorough research

• make sure that you do not tell the audience what action it should take. Rather, offer background information that the audience can use to make a decision. The Purdue OWL video mentions this principle.

Please include the following sections in your white paper:

• Executive Summary

• Introduction

• Previous Approaches

• New Findings

• Conclusion

• References

In the Executive Summary, summarize your research and your purpose. The executive summary should be a stand-alone document. It should be written in such a way that a busy executive could read the executive summary and know exactly what the paper is about without reading the rest of the paper.

In the Introduction, you lay the groundwork for your readers for the details that will be introduced in the white paper. If you need to define any terms, you will do so here. You might share an anedote or illustration to describe why this topic is important.

In the Previous Approaches section, you will describe the approaches or strategies that have been previously used or are currently used on the topic. For example, if your white paper is being written to a high school principal about why the school needs a learning management system (LMS), you might describe what system is now being used to post documents to students, to collect student work, etc.

In the New Findings section, you present perhaps the most important information in the paper. In this section, you will describe the findings of your research and related these findings to the purpose of your report. You will not only provide data and research, but you will also explain the data and research and why it is relevant to your report’s topic.

For example, if your white paper is being written to a high school principal about why the school needs a learning management system (LMS), you might review what studies on the use of an LMS in other high schools have shown. Perhaps the studies show that students are less likely to submit a paper late, that teachers are more prompt with the posting of grades, that parents are able to view their children’s progress more effectively, etc. Overall, you make the findings of your data clear so that your reader understands what findings are relevant.

In the Conclusion section, you review what your research shows in light of the previous approaches used. You will not tell the audience what steps to take next. However, you will summarize what your findings articulate.

In the References, you will list your sources that you cited in the paper. You will list them in APA format. Please note that the lectures on white papers that you have viewed and examples of white papers you may have read may not have used APA format. You will be using APA format in this assignment.

You are required to have at least five sources for your paper. In addition, at least one of them is to have been acquired through UMUC Library OneSearch.

The following websites and documents offer additional guidance in writing a white paper:

• Chapter 1, “A Primer on White Papers,” by Michael Stelzner

• “The Art of the White Paper,” by Manuel Gordon and Gordon Graham

• “Guidelines for Writing White Papers” from Wartham Associates

• “What is a White Paper?” by Mak Pandit

Length of your paper:

Your white paper should be 1400-2000 words in length. Again, you are required to use at least five sources, with at least one of them being acquired through UMUC Library OneSearch.

Graphics:

Your white paper should incorporate at least two graphics. The graphic can be a table or chart showing some research findings or an image that is relevant to the topic of the white paper.

To see examples of graphics used in white papers, see the Purdue OWL video, “White Papers: An Introduction to the Genre and Its Expectations,” at the 3:27 mark, at the 5:29 mark, at the 6:58 mark, at the 7:01 mark, at the 7:11 mark, at the 7:43 mark, at the 7:58 mark,

Due Date:

Your instructor will notify you of the due date. You will write a first draft, your instructor will comment on the first draft, and you will submit a second draft using the comments as your guide

 
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Propose three (3) ways to discourage employees from considering unionization. Then, compose one (1) strategy for championing a supportive and satisfying work environment within the organization.

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Due Week 8 and worth 300 points

It is your responsibility as the HR Director of the same organization from Assignment 2 to a) create policies regarding pay and benefits for the selected job opportunity, and b) develop methods for both addressing unionization and implementing OSHA regulations. You will present your findings to the Vice President of Human Resources for approval.

In preparation for this assignment, review the following articles on contractors vs. employees and temp workers:

  • Bier, Ellin & Tucker: Distinguishing Between Independent Contractors and Employees
  • Murray: Difference Between Independent Contractors and Employees
  • “The Expendables: How the Temps Who Power Corporate Giants Are Getting Crushed”

Create a PowerPoint presentation with fifteen to twenty (15-20) slides in which you:

  1. Create a Wage and Hour standard for the job opportunity that you had selected in Assignment 2, and support your standard by using the Fair Labor Standards Act (FLSA) and Equal Pay Act to prevent any potential discriminatory impact.
  2. Decide on three (3) benefits required for the job opportunity using ERISA. Propose two (2) methods that the employer can use in order to manage the fiduciary duties wisely and with the employees’ best interests in mind. Provide a rationale for your response.
  3. Elaborate on two (2) rights regarding unionization that Section 7 of the NLRA guarantees. Next, examine two (2) unfair labor practices, and argue the importance of your organization refraining from using such practices during any self-organization and collective bargaining activities. Explore two (2) potential repercussions of an organization’s interference with self-organization and collective bargaining practices.
  4. Propose three (3) ways to discourage employees from considering unionization. Then, compose one (1) strategy for championing a supportive and satisfying work environment within the organization.
  5. Select one (1) OSHA violation case, and determine whether the resulting penalties were sufficient to deter the organization in question from repeating the same violative action. Justify your response.
  6. Outline a plan for investigating workplace injuries, and formulate a policy that explains the process for filing a worker’s compensation claim within the selected organization.
  7. Narrate each slide, using a microphone, and indicate what you would say if you were actually presenting in front of an audience.
  8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Format the PowerPoint presentation with headings on each slide and relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from eighteen (18) feet away. Check with your professor for any additional instructions.
  • Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title slide is not included in the required slide length.

The specific course learning outcomes associated with this assignment are:

  • Develop policies that are compliant with employment laws.
  • Evaluate an organization’s physical environment and determine criteria that ensure occupational safety.
  • Use technology and information resources to research issues in employment law.
  • Write clearly and concisely about employment law using proper writing mechanic.
 
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Which two of these are considered exceptions to free speech according to US law?

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1.     One of the biggest problems on the internet is __ because it is so easy to anyone to post information.

–       No information

–       Too much information

–       Too little information

–       Reliable information

2.     Effective advertising is able to observe new cultural values and recreate them as____

–       Symbols of consumerism

–       Depiction of power

–       Ideals of traditional values

–       Example of success

3.     Video games first became accessible to the general public_____

–       On a home system

–       On a phone

–       At a video aracde

–       At college

4.     Computer games reached a new level of popularity with what two developments?

–       A surge of female games  players

–       The ability to play with others over internet

–       Creating three-dimensional worlds

–       The consolidation of manufactures

5.     which of these are two reasons that video games have been accepted as an educational tool?

–       Playing games helps develop visual processing skills

–       Educational games can replace teachers

–       Playing games is easier than going to classroom

6.     Building a company’s positive image through public relation campaign is an example of___

–       Synchronizing

–       Underwriting

–       Branding

–       Marketing

7.     The evolution of movies has shown the impact the society has on the films that are produced, as well as many ways that___

–       Films educate children

–       The movie industry ignores the audience

–       Are a venue for connecting with actors

–       Films shape our culture’s habits and beliefs

8.     Growth in the early stage of email and the internet was spurred on by___

–       The naming system developed by AOL

–       The folder system developed by yahoo

–       The naming system developed by Rat Tomlinson

–       The friend system created by Mark Zuckerberg

9.     The most difficult form of the media to monitor for legal issues is ____

–       Print

–       The internet

–        Radio

–       television

10.  what are two example of the impact the internet has had on media?

–       Writing a letter to your favorite author

–       Reading the newspaper in the morning

–       Watching a protest march in livestream

–       Playing guitar simultaneously with five friends, all different locations

11.  Television in the 1960s reflected the audience need to escape the troubled times. By the 1970s , TV was reflecting social upheaval controversial subject. Which two shows bellow reflected the escapist era television.

–       All the family

–       Gilligan’s family

–       The Brandy bunch

–       The Beverly hillbillies

12.  As a brand, apple has appealed to which American cultural ideal

–       Safety

–       Individualism

–       Faith

–       None

13.  Which two of these are considered exceptions to free speech according to US law?

–       Security

–       Paraphrasing

–       Hate speech

–       Incitement to crime

14.  From the period, known as ____, emerged some of the greatest films of all times.

–       The bronze age

–       The silver age

–       The golden age

–       The platinum age

 
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Discuss which quality systems the organization employs today.   Discuss the organization’s readiness to incorporate the selected project.  

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Overview

As you have already learned in your Discussion Board this week,  quality assurance in any project might be the most important but  overlooked aspect of a project. Lack of quality management, however, can  cause an entire project to fail if the final project deliverables do  not meet customer expectations and standards. Implementing quality  assurance throughout the project minimizes the risk of nonacceptance of  project deliverables by the customer.

In this course, you are  asked to develop a Quality Management Integration Plan (Key Assignment)  that allows you to select and integrate quality management tools,  models, and techniques in the overall performance of the project. You  will select a project that you may have developed in a previous class or  a known project in an organization.

Throughout this course, you will be working on developing several  components of your final Key Assignment. Additional information and the  deliverables for each Individual Project will be provided in the  assignment description for this project.

In this first Individual Project, you will submit a proposal of your  project to your instructor; develop a shell document of all sections of  the Key Assignment, complete the first three sections of the Plan. The  combined Individual Project (IP) assignments will be your final Key  Assignment deliverable.

Project Selection

The first step will be to select a project that you develop a Quality  Management Integration Plan for. This project will be used as the basis  for each of the assignments throughout the course and should conform to  the following guidelines:

  1. Nontrivial: The selected project candidate should reflect a real-life project.
  2. Domain knowledge: You will be applying  knowledge of this project to address assignments related to quality  management, integration, and performance.

Select a project that fits these requirements, and submit your  proposal to your instructor before proceeding further with the  assignments in the course. Approval should be sought within the first  few days of the course. Your instructor will tell you how to submit this  proposal and what notification will be given for project approval.

Assignment

Your first task in this process will be to select a project to use as  the basis of your Key Assignment. You will also create the shell  document for the final project Key Assignment document deliverable that  you will be working on throughout the course. As you proceed through  each project phase, you will add content to each section of the final  document to progressively complete the final project delivery, which is  the Quality Management Integration Plan.

The project deliverables are as follows:

  • Submit the project proposal to your instructor for approval.
  • Quality Management Integration Plan
    • Use Word
    • Title page
      • Course number and name
      • Project name
      • Your name
      • Date
    • Table of Contents (TOC)
      • Use an autogenerated TOC.
      • This should be on a separate page.
      • This should be a maximum of 3 levels deep.
      • Be sure to update the fields of the TOC so that it is up-to-date before submitting your project.
    • Section Headings (create each heading on a new page with “TBD” as content, except for Week 1)
      • Plan Quality Management Week 1: Project Outline
      • Plan Quality Management Week 1: Organizational Readiness for Quality Management
      • Plan Quality Management Week 1: Quality Systems Analysis
      • Perform Quality Management Week 2: Quality Dimensions and Criteria
      • Perform Quality Assurance Week 3: Quality Process Improvement Tools and Techniques
      • Control Quality Week 4: Quality Performance Monitoring and Control
      • Control Quality Week 5: Management’s Role in Quality Management
      • Control Quality Week 5: Quality Performance Communication Plan

Create the following sections for Week 1:

  • Project Outline
    • Include a brief description of the project.
    • Describe the overall project deliverables.
    • Material can be taken from the approved proposal that you  submitted to the instructor. This may serve as the draft for the  proposal.
    • Be sure that this project is approved by the instructor.
  • Organizational Readiness for Quality Management
    • Discuss which quality systems the organization employs today.
    • Discuss the organization’s readiness to incorporate the selected project.
    • Include additional support that might be required to incorporate quality management (e.g., a knowledgeable quality champion).
  • Quality Systems Analysis
    • Discuss the pros and cons of at least 3 quality systems (e.g., ISO  9000, Six Sigma, plan-do-check-act or plan-do-study-act, Capability  Maturity Model Integration [CMMI], organizational project management  maturity model [OPM3®], Malcolm Baldrige).
    • Identify which one or combination is most appropriate for this project, and discuss why.
  • Name the document “LastName_FirstName_MPM357_IP1.doc.”
 
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Explain at least 4 major environmental variables which have affected the organic food market.

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Many retail stores began to focuses on selling organic foods starting in the late 1990s. The market for organics food really grew after Whole Foods started to expand. Whole Foods began, as a small Austin based retailer that focused on selling natural products in the 1980s. It gradually developed and spread through the purchase of other smaller organic food retailers. Now, it is a nationally known retailer with a strong focus on selling natural foods to an upscale target market.  Wholes Foods has successfully positioned itself as the premium organic retailer based on its commitment to offering superior products. It created many innovated ways to promote the concept of organic, natural foods to young professionals and eco-friendly consumers. As the middle class grew, the market demand for organic foods has increased.

Organic products are typically priced higher than regular products in retail stores. Sometimes the price differences may be 30 to 40% higher depending on the retailer. Organic fruits and vegetables are grown with little or no pesticides which can be harmful to people and the environment. Meats and dairy products are sourced from farms that follow strict guidelines that limit the use of growth hormones on animals, and pesticides on animal feed. Because of the way that the products are produced, organic and natural products result in higher production costs.

The government has developed guidelines which determine whether a product can be labeled as organic. Companies selling these products must follow these guidelines or face negative consequences from the government or consumer groups.

The success in the organic market has not gone unnoticed as larger retail chains have begun to offer extensive organic product lines to appeal to the same customers. HEB (major TX retailer) and Kroger now have wide-ranging organic product lines in their produce, selected meat and general grocery sections. For HEB and Kroger, the organic products are just alternative product lines because the regular nonorganic products can be purchased at a lower price. Their expansion into organic products is an example of retailers responding to market changes.

Explain at least 4 major environmental variables which have affected the organic food market.

 
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Determine whether or not this site is appropriate for your expository essayWhy is identifying audience important in the writing and editing processes?

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This pack of COM 150 Week 3 Assignment Evaluating Sources consists of:

Locate a website that contains information about your final essay that you might be able to use for your expository essay.

Evaluate the website by answering the questions in the Associate Program Material: Web Source Evaluation.

1. What is your expository essay topic?

2. Provide the URL of the Website

3. Provide the name of the website

4. Primary use

5. What is the purpose of the website?

6. What organization or individual created this website?

7. Does the organization or individual have affixations that might create a built in bias toward the information? Explain your answer.

8. What other types of organizations are linked to this site?

9. Who is the author of the page? Does that person have valid credentials to present this information?

10. Can you provide feedback on the website and create an exchange with the author or the website manager?

11. When was the material on the website copyrighted?

12. How helpful is this site to you?

13. Describe how the information at this website might be used in your expository essay

14. Determine whether or not this site is appropriate for your expository essayWhy is identifying audience important in the writing and editing processes? At what point should you identify your audience in these processes? Provide examples of when you recently wrote for two different audiences. What influence did your audience have on your writing? Respond to at least two other student postings.

 
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No one wanted to eat meals they associated with toothpaste. Colgate failed in large part because it misunderstood which branding aspect?

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Choose the BEST answer.

Which choice below is an example of brand as a promise?

The McDonald’s Arch on the side of the highway

Patricia’s memory of the speed and ease of ordering books through Amazon that prompts her to use Amazon again in the future

FedEx’s promise to deliver packages overnight, safely, and with a professional driver delivering it to your door.

Choose ALL that apply.

On TV a commercial plays from Progressive insurance. Their spokeswoman, Flo, is extolling the benefits of the Name Your PriceⓇ tool. She describes how easy it is for anyone to compare insurance prices using their tool. In addition, Progressive offers discounts, and Flo delivers this message to the audience using a fun, quirky humorous tone. Select all of the following brand level influencers from this example:

distinctive personality, brand, and/or company values

unique company hiring policies, production equipment

specific product features, cultural elements of a company

Choose the BEST answer.

Under Armour wants to assess its brand equity more effectively and asks its marketing team to convince upper management why it is important to spend the money on measuring it. Which reason is the most convincing that the team should use?

Brand equity is strategically important and correlates directly to Under Armour’s profitability.

Brand equity is easy to measure and can be accomplished with a few quantitative measures.

Brand equity can be measured by universally accepted means of measurement.

Choose ALL that apply.

Denny’s restaurant needs to assess its brand strength in the marketplace. Select all choices Denny’s should include in its assessment.

market share and price premium

familiarity of customers with Denny’s (brand awareness)

actual brand quality, the quality of Denny’s products and services

Choose the BEST answer.

Colgate decided it would sell frozen meals under its brand name. It identified a target market, health-conscious single people who read magazines and listened to the radio in their car. Colgate projected that these potential customers would choose its frozen meals over a competitor like Healthy Choice. Colgate rolled out its meals and failed almost immediately. In consumers’ minds Colgate stood for toothpaste. No one wanted to eat meals they associated with toothpaste. Colgate failed in large part because it misunderstood which branding aspect?

consistency of brand matters to consumers

brand messaging is flexible

core values should drive all decisions

Choose the BEST answer.

Colgate decided it would sell frozen meals under its brand name. It identified a target market, health-conscious single people who read magazines and listened to the radio in their car. Colgate projected that these potential customers would choose its frozen meals over a competitor like Healthy Choice. Colgate rolled out its meals and failed almost immediately. In consumers’ minds Colgate stood for toothpaste. No one wanted to eat meals they associated with toothpaste. Colgate failed in large part because it misunderstood which branding aspect?

consistency of brand matters to consumers

brand messaging is flexible

core values should drive all decisions

Choose the BEST answer.

Disney positions its brand as “a magical world where your dreams come true.” In its brand positioning, what goal does Disney achieve?

creates a continually changing message to match the general market trends

highlights its differentiating qualities, why it is superior to its competitors and what that means to its target customers

specifically identifies the product and services it offers

Choose the BEST answer.

A business consulting firm defined its company personality as knowledgeable team-players, who are practical and theoretical. It then began brainstorming many new brand names ideas to sort through later once they have completed all of the steps to develop a brand new name. Which step did the firm forget to take before moving on to screening out problematic names?

It didn’t check the competitive landscape.

It didn’t customer-test some of the names.

It didn’t check the available domain names.

Choose the BEST answer.

A baking company name branded its new cake product “Nutty Cakes.” The name became popular, but a competitor was able to call their cakes “Nutty Cakes” too. When the original baking company began losing customers it discovered the other competitors’ cake name was the same. It could not demand the competitor stop using their branded name because they initially forgot to take which step in the new brand name development process?

customer-test the new brand name

get a trademark for the new brand name

register the various internet domains for the new brand name

Thelma’s Treats of Des Moines, Iowa, created a unique package to market its fresh cookies. What does its packaging achieve in the way of brand positioning in the customer’s mind?

creates an association of Thelma’s with cardboard boxes

creates an association with Thelma’s products and ovens

creates a distinct connection of Thelma’s brand with the qualities of home-cooked freshness

Apple uses easy-to-open, clean-lined, well-designed packaging for all of its products. It is one of the distinguishing marks of its branding. By designing and creating such distinctive and pleasing packaging, what does Apple inspire in its customers?

product prioritization

consumer safety

brand loyalty

Choose the BEST answer.

The legal owner of a brand is:

generally the entity or person who legally filed the registration forms

an organization’s employees and management

the consumers and customers of the brand

Kellogg’s begins to strategize a marketing campaign for its newly acquired Gardenburger product line. Before getting too far into the process of building its brand, what needs to be used as a measuring stick for its potential new campaign?

Competitive Analysis

Budgetary Parameters

Brand Ownership Understanding

 
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